About Trua

Trua means “Compassion” to us, and that is at the foundation of our online Trichology lead clinic. We are a small, young, Irish business.  Our aim is to help women and men with their scalp, hair and hair loss issues.
We have a small office in Fairview, Dublin which is the heart of our online store. From here you can “Click and Collect” if you’re local but the majority of our packages are sent out with DPD daily to all of Ireland and the UK.

Meet the team


Claire lost 90% of her hair in 2016 due to Alopecia Areata. Claire, very publicly, spoke about the effects this had on her life physically, mentally and emotionally. The response to Claire’s story was astonishing. Over time Claire’s hair grew back and thankfully has never completely fallen again since. Claire is studying trichology and is completely committed to making hair loss her life’s work! She is our head consultant.


Amy is the woman to go to if you’re looking for product knowledge and advice. She brings 9 years of hairdressing experience to our team. Since working in Trua she has undergone extensive scalp and hair education. Amy is the Queen of voiceys on our Instagram!


Sarh started hairdressing when she was just 15 – at 20 she packed up and moved to New York and worked in a high end, elite New York salon for 4 years. When she returned home to Kildare, she opened her own very successful salon which she ran for 14 years. Her interest in the scalp came from her time using and recommending Nioxin, she went on to complete a huge amount of scalp and hair loss courses. Sarah has suffered with hairloss herself, after the birth of her first child –  she lost a significant amount of hair and goes through regular bouts of loss due to stress. Sarah is an educator for Annutri and Moroccan Oil and has a huge passion for all things scalp and hair.

Great hair starts with a great scalp…

Which means, great advice is essential.