About Trua

Trua means “Compassion” to us, and that is at the foundation of our online clinic. We are a small, young, Irish business.  Our aim is to help women and men with their scalp, hair and hair loss issues.
We have a small office in Fairview, Dublin which is the heart of our online store. From here you can “Click and Collect” if you’re local but the majority of our packages are sent out with DPD daily to all of Ireland and the UK.

Meet The Team


Owner of Trua

Claire Fullam lost 85% of her hair in 2016 due to Alopecia Areata. Claire, very publicly, spoke about the effects this had on her life physically, mentally and emotionally. The response to Claire’s story was astonishing. Over time Claire’s hair grew back and thankfully has never completely fallen again since. Claire is studying trichology and is completely committed to making hair loss her life’s work!


Product Gal!

Amy is the woman to go to if you’re looking for product knowledge and advice. She brings 8 years of hairdressing experience to our team. Since working in Trua she has undergone extensive scalp and hair education. Amy is the Queen of voiceys on our Instagram!


Logistics Guy!

Conor makes sure all of your orders go out in a timely fashion, are packed securely and that our shelves don’t run dry!


Tech Guy!

Mark plans out our online content and looks after marketing our growing, young business.